VINTAGE 1970s BIKECOLOGY Bicycle Pin Back ADVERTISING Button VG - Fresh Stock Dated December 2025

Description

This VINTAGE 1970's-'80's BIKECOLOGY BICYCLES PINBACK BUTTON is in VERY GOOD Condition with wear to the front and rust on the back of the button; see pictures. The pin will be shipped via USPS First Class Mail.
Now, for a little history…”From the small size of our new shop in Manhattan Beach, guests are surprised to learn that it is actually our fifteenth store since our young cycling fanatic founders pioneered their first shop during the 1970s Bike Boom. Alan Goldsmith was a young practicing attorney. Suzy Goldsmith, who grew up in Torrance, managed the business. Named Bikecology, it expanded to five West LA area shops and a thriving mail order catalog by 1980. But messy conditions resulting from rapid and haphazard growth needed a reset to prepare for the future.
They completely re-engineered the business in 1980, selling four shops and the Bikecology name, and leaving only Santa Monica and the mail order catalog. The business was rebranded Supergo Bike Shops. The new concept was regional super-sized pro shops averaging 15,000 sq ft located in different markets: Santa Monica, Fountain Valley, Brea, Laguna Hills (biggest shop in West US), Oceanside, and Phoenix. Supergo became the USA’s #1 volume retailer for many of the best bike brands at various times.” Source: South Bay Cycle